Asha’s to spice up Jeddah dining scene

Saudi Arabia set to welcome first Asha’s Restaurant to the Kingdom at Le Mall, Jeddah, as multi award-winning global chain celebrates 14th international location

North-West Indian frontier cuisine will soon have a new home in the GCC with the end-August opening of Asha’s at Le Mall marking the global Indian restaurant chain’s country debut in the vibrant Red Sea city of Jeddah.

Located in one of the Kingdom’s largest retail destinations, Asha’s at Le Mall will offer welcome respite from a busy day of retail therapy or the perfect venue for a casual dinner with a choice of spacious yet intimate indoor seating and signature hospitality allowing diners to relax, socialise and celebrate in comfort.

A signature Asha’s experience

The welcoming interior reflects a contemporary jewel-inspired colour palette enhanced by the subtle applications Indian motifs and featuring signature artworks adorning the restaurant walls.

Saudi fans of Asha’s award-winning cuisine will now have the chance to explore centuries of tradition and India’s North-West frontier heritage in their own city, with a personalised collection of signature dishes featuring daal makhani, murgh malai kebabs and Keralan chilli garlic prawns.

Other menu highlights include a selection of six standout biryanis, a dish much loved by GCC nationals and residents from across the region. The collection includes a personal favourite of Asha Bhosle – the saffron infused boneless lamb Kesar Biryani, inspired by her friend, the late great stage and screen actor Prithviraj Kapoor.

A bespoke mocktail menu created by Asha’s talented international mixologist complements the experience, including the mango, cardamom and saffron inspired King Alphonso, a refreshing adaptation of India’s favourite beverage with the My Chai, and a jaggery, kokum, chai and hibiscus combination called The Gift.

An Indian icon with global culinary ambition

As unique as her voice, the world-renowned Indian singer and actor, Asha Bhosle, is the driving force behind this award-winning culinary destination, which transcends cultures and crosses continents.

The high profile opening of the first Asha’s restaurant at WAFI Dubai in 2002 heralded the realisation of the second great passion in her life – outstanding Indian food from the heart. In just 15 years, the global Indian restaurant chain has become a firm favourite of regional and international diners with Le Mall swelling the portfolio to 14 outlets and joining prime gateway city locations in Abu Dhabi, Bahrain, Kuwait and Qatar in the Gulf, and Birmingham and Manchester in the UK.

Spices – and cultures – Singing in Harmony

Commenting on the latest addition to the Asha’s Restaurant family, Mohammed Alshaya, Executive Chairman, M.H. Alshaya Co., said: “The latest addition to the Asha’s Restaurant family is an extension of Asha’s thriving partnership with the leading retail franchise operator, M.H. Alshaya.”

Jim Dunn, Vice President Asian and Family Dining, Alshaya, added: “As a pioneer in creating and bringing global food concepts to the region, we’re delighted to mark this milestone with Asha’s, which has proven to be one of the Middle East’s favourite Indian restaurants. The brand will be a great addition to the Saudi dining scene.”

India and Saudi Arabia have an enduring connection both in terms of economic and trade reciprocity as well as longstanding cultural ties.

Asha’s Jeddah debut is the first in a series of openings across the Kingdom with plans for three further restaurants under development in Riyadh and Al Khobar.