Asha’s launches new website

The latest ingredient in Asha’s recipe for success, our new-look website is now live.

Inspired by Asha Bhosle’s lifelong passion for food and our award-winning menu of North West Indian dishes, the dynamic and vibrant new website is the result of months of creative collaboration. Building on the appeal of our original website we wanted to capture the story behind the food, with a highly creative proposition that plays on the theme of culinary synchronicity and the art of blending together sweet, bold and spicy notes in perfect harmony from kitchen to plate.

The Asha’s Story

With 13 restaurants in five countries on two continents, Asha’s is taking a fresh approach to communication as we continue to expand into new destinations. Developed by the Dubai-based team of global digital communications agency, Crowd, the website tells the story of how the brand was born, explains how we create our unique spice masalas, shares Asha’s signature dishes, invites you into our celebrity hall of fame and lists our growing collection of international awards and accolades.

Website connects world of flavour

“The first Asha’s opened in Dubai 15 years ago and, as the world’s first Indian restaurant chain, continues to woo diners who are seeking an authentic and personalised dining experience, from Birmingham to Kuwait. While our food speaks for itself, we want people around the world to discover and connect with the essence of Asha’s, and our new website celebrates our success to date, and will be a vital communications channel as we continue to expand the brand presence,” says Sue Potter, managing director, Asha’s Restaurants International Limited.

Latest Asha’s news with one click

Regular diners at our restaurants and first-time visitors to the website can also find out more information about our latest openings, promotions and competitions with a dedicated news section, or get a virtual flavour for the Asha’s experience via the online gallery with its collection of appetising food shots, stylish restaurant interiors, and immersive video content.